Sweetwater Brewery came to ABV Agency looking to revamp their bar installation at Mercedes-Benz Stadium in Downtown, Atlanta. For this project, Sweetwater wanted a design that would showcase their vibrant personality and drawn in stadium visitors. Sweetwater is a craft brewery founded and based in Atlanta, GA. Known for its creative and flavorful brews, Sweetwater offers a wide range of beers, from hoppy IPAS to stours, all brewed on-site. ABV Agency and Sweetwater have collaborated on a variety of projects both at Sweetwater’s home brewery and across metro-Atlanta.

For this particular project, The ABV team designed and installed this colorful pyschodelic bar on the 300 level concourse within the Mercedes-Benz stadium. This bar included custom logo signage backlit with changing colors and customized wooden slats running across the bar.

Additionally ABV designed and installed another custom bar on the 100 level concourse within the stadium. This bar includes LED backlighting and a custom neon designed ‘photobooth’ showcasing Sweetwater’s signature 420 Brew.